Tailored Support for Scaling Brands
Build the Machine
Growth Strategy, Real Estate Development, and Franchise Systems
Growth can mask risk — until it doesn’t. Whether you’re already feeling the friction or just want to avoid future headaches, this track helps you scale with focus, structure, and repeatability. I help eliminate noise, sharpen your market plan, streamline your real estate and build process, and install a franchise development engine that accelerates the right kind of growth.
Includes:
- Strategic Market Planning: Eliminate distractions and focus only on high-potential, qualified trade areas.
- Real Estate Ops + Pipeline: Set a clear plan of record and build the systems to consistently hit it.
- Design + Construction Oversight: Cut timelines, reduce costs, and bring consistency across builds.
- Franchise Development System Setup: Grow faster without compromising quality, alignment, or long-term viability.
Shore up the Foundation
Ops, Process, and Accountability
If everything feels like a one-off, that’s an ops problem — but it’s also a people problem. I help brands turn tribal knowledge into real process, assign clear ownership, and build a rhythm that keeps teams aligned, even during change. This isn’t just documentation — it’s the infrastructure your culture, communication, and team development grow from.
Includes:
- Process Design + System Cleanup: Create consistency without overcomplication.
- Role Clarity + Ownership Mapping: Make sure every outcome has a real owner — not just a name on a task.
- Cross-Functional Rhythm + Cadence: Build the habits and check-ins that keep teams aligned and accountable.
- Culture + Team Development Integration: Support growth, feedback, and leadership capacity across your core team.
Lead with Clarity
Strategic Planning and Data Use
When you’re too close to the day-to-day, I help you step back and lead. Whether it’s building your quarterly plan, surfacing the right KPIs, or getting your board materials investor-ready, I support founders and execs who need to make better decisions — faster — with the right data and the right people in the room.
Includes:
- Annual + Quarterly Planning: Set clear priorities, allocate resources, and align the team.
- KPI Selection + Dashboard Strategy: Track what matters — and stop chasing noise.
- Data Use Coaching: Help founders and teams make smarter, faster decisions.
- Board + Investor Prep: Organize insights, frame the narrative, and show up ready to lead the room.
Don't Just Take My Word for It...
“Michael’s command of both franchise and corporate systems, coupled with his ability to challenge assumptions and design for scale, is rare and highly valuable.”
- Kristina Eastman
Former President, L5 Acceleration Services
Current President, KidStrong
“If you’re building or scaling a consumer brand and need a fractional exec who delivers high-volume, high-quality retail growth, connect with Michael Chin.”
- Chris Kenny
Managing Partner, L5 Capital
“Michael is smart, passionate, and one of the hardest-working people I know. He will be an asset to any team or project he joins.”
- Tyson Fraser
Former VP of Real Estate, L5 Acceleration Services
Current Chief Development Officer, Big Blue Swim School
“Michael brings a unique blend of insight, creativity, and just the right amount of irreverence to everything he touches. Executive-ish is more than a brand — it’s a mindset.”
- Scott Thompson
Former Chief Development Officer, Radiance Holdings
Founder Your Future Franchise
Hi, I'm Michael Chin
I’ve spent my entire career helping emerging consumer brands grow — first from the inside, now as the partner they call when they want to scale with clarity over chaos.
For years, I was in it: building real estate functions, scaling franchise systems, fixing ops breakdowns, and leading cross-functional teams through rapid growth. Across hundreds of units and multiple brands — often at the same time — I helped turn founder-led chaos into systems that actually scale.
The turning point for me wasn’t a flashy exit. It was realizing every brand hit the same wall: no plan, no accountability, no one to lead through the messy middle. That’s when I saw the power in doing it differently — helping teams grow without burnout, and building infrastructure that doesn’t break as you scale.
Now, through EXECUTIVE-ISH, I partner with founders and leadership teams who don’t need a full-time exec — just someone who can step in, see the whole field, and move the work forward. I bring strategy, structure, and the confidence to lead through complexity — with wit, practicality, and no-BS support.
If you’re growing fast and want to do it right, let’s build the machine before it breaks.
Want the Inside Track on What's Actually Working?
I send a short email once a quarter with what I’m seeing inside real growth-stage brands — the wins, the misses, and the stuff no one’s posting on LinkedIn. Think of it as a field report from inside the messy middle of scaling.
If you’re a founder, COO, or growth lead trying to build a stronger business (or just avoid the usual landmines), this is for you.
Sign up today for the Quarterly Brief!
Let's Talk
Got questions? Growing fast and need help making sense of the chaos?
Whether you’re ready to book or just want to trade notes — I’m all ears.
